What Is SEO – Search Engine Optimization In Online Digital Marketing?

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In today’s Industry there is huge hype of Digital Marketing and I am considering you have heard about it recently and searching for more deep understanding of it. Right? Then you are at right place, in this article we will explore one of the highly important vertical in Digital Marketing called Search Engine Optimization i.e. SEO.

Get to know Why SEO is important for your Business?

What is Online or Digital Marketing?

Online or Digital marketing is an umbrella term and covers different verticals. SEO, SMO and SEM are those verticals. In this blog post we will talk more about Search Engine Optimization.

What is SEO?

Let me explain you in other way. What you do when you want to buy some product or service? What you do when you want to research on any topic? How you utilize the internet to get to know about an exotic location for vacation? Let me answer, you googled it. Right?

When you search for anything in Google, you get the list of result on first page and you click some top ranked website and takes the decisions. If the website ranked on the top are not satisfactory then you change the searched term.

Here SEO comes in the picture, in SEO what we do, we try to rank our website on the top of the result page. Because users mainly visit only those websites which rank on top of the list. Meaning, the website will have more visitors and business will be flooded with leads. Now, to rank your website in result page you need to qualify search engine ranking factors. In SEO we try to rank our website by qualifying ranking factors.

Branches of SEO

SEO is mainly divided in to three major areas. Meaning for doing SEO you need to work on all those areas. Skipping any one may not give you expected result. Also, many author divides SEO in two section. We are dividing in three section to simplify the process.

  1. Website Optimization

In website optimization we need to qualify website related SEO ranking factors. Some of the important are listed below.

  • Domain Registered for long duration
  • SSL certificate installed to make transaction secure
  • HTML sitemap for user navigation within website
  • XML sitemap for crawler navigation within website
  • Responsiveness, so our website can be accommodating on any screen device
  • Speed should be as fast as possible
  • Web Page or On Page Optimization

In Web Page or On Page optimization we need to qualify web page related SEO ranking factors. Some of the important are listed below.

  • Keywords in Title
  • Keywords in Descriptions
  • Keyword in URL
  • Keyword in Web page content Heading
  • Only 1 H1 should be present in one page
  • Content should be unique. When we say unique means unique. Do not come up with excuses.
  • Image Hight and Width attribution
  • Off Page Optimization

Off page optimization means, increasing presence of our website on another website. In Off Page optimization we need to qualify off page related SEO ranking factors. Some of the important are listed below.

  • Good Number of backlinks
  • Quality of backlink is more important that quantity
  • At least 30% of backlink should be from no follow site
  • Backlink graph should grow exponentially
  • Backlink should be from different keywords, not from same keywords

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